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The National Bank of Kuwait Receives Best Creative Advertising Campaign Award of 2007
National Bank of Kuwait (NBK), the leading Bank in Kuwait, and highest rated in the Middle East received Best Creative Consumer Advertising Campaign of 2007 at The Arab Advertisement Awards for Creative Advertising. The campaign, which aired during the Ramadan season of 2007 features NBK’s iconic camel, and was conceptualized and produced by Caviar Group.
Commenting on the award is Iqbal Al Haddad NBK Executive Manager of Advertising Department who stated “this campaign was met with great reception by the viewers and further solidified the connection that NBK maintains with its clients and public and encompasses the banks consistent involvement with society and culture via creative mediums”.
She further stated, “This award is yet another example of NBK’s many record successes and achievements, demonstrating the banks leadership role in the market due to the banks modern management approach and youth driven manpower which holds great appreciation of contemporary media”.
Haitham Al Hajji, CEO of Caviar Group who received this award on behalf of his award winning agency congratulated the bank on this achievement. He stressed that this success could not have been attained without the close co-ordination between the two parties.
NBK also recently won further accolades “Best Bank in the Middle East” by the international finance magazine Euromoney as well as “Best Bank in Kuwait” at the Euromoney Awards for Excellence of 2008.
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