LillyWhites was found in 1863 and located in Piccadilly Circus in London. It is the UK’s oldest, finest and largest specialty sports store.
Lillywhites is known primarily as a high-end sports retailer, offering an extensive range of premium sports clothes, trainers and equipment. The brand was first introduced to the Middle Eastern market in 2014, with a 2,000 sqm store located in one of the most prestigious malls in Kuwait, The Avenues. In no time, LSH expanded the brand to cover 3 other prime locations to better serve all sports lovers across the country.